Plazmalab started as a small unique shop in King George St. in Tel-Aviv about two decades ago. It became haven for people who were searching for alternative ways to express their individuality through fashion, and in a way helped to shape a cultural scene that was evolving in the city in those years. Since then Plazmalab kept on growing, always looking for new ways to evolve and expand. These days we produce all our products from scratch, and orchestrate the different stages of design and manufacturing. Our studio and headquarters is located on a rooftop overlooking the city of Tel-Aviv, it holds a group of creative individuals that help shape the concept of Plazmalab. We design our own unique cuts and graphics, do screen development and silk-screen prints. All this is done by our group of talented in-house artists.
Our group of artists are always striving to create innovative imagery using different styles and techniques. ranging from intricate pencil works to digital collages, from 3D modeling to illustration and sculpture. Throughout the years we had many individuals that contributed to our growth and continuously redefined our objectives and aspirations, since our very beginning these artists were the backbone of Plazmalab and their creations are the driving force that keeps our cogwheels spinning. We are dedicated to keep the place fresh with new ideas while keeping in mind the history of Plazmalab and the concepts which are the basis of our existence.
Now that the screens are ready, we mount them onto our monstrous printing machine that basically looks like a gigantic octopus robot... it is very important that the screens would overlap with extreme precision. Our team of printers creates the desired color tones by mixing together different base colors. after making several tests on the desired fabric to reach the most accurate result, we are finally ready to start the printing process! This process is done by placing pre-sewn cuts on the machine. What next? The printed cuts are sent to the sewing factory for the completion of the product.
This stage begins with endless concept designs and ideas which are then narrowed down to a selection of chosen garments for the season. These items go into a long process of modeling, tailoring and different cut adjustments that are continuously being made until the product is perfected. We use the latest 3D technology to simulate, test and enhance our items before mass production. We draw our seasonal inspiration from a pre chosen theme for each collection.
Printed cuts are sent to our factory for further completion of the product, which is then shipped back to our warehouse and from there to the rest of the world. For over a decade we have been working with a factory that resides in the Palestinian authority, creating job opportunities for many. We are glad to be supporting co-existence between our two nations and hope we are contributing to a small change in the area.
Since the beginning, Plazmalab has been active in spreading ideas, drawing inspiration and contributing to its surrounding cultural environment. in the past years Plazmalab has been very active in designing spaces, installations and various structural works for festivals, clubs and different venues around the globe. Our team of artists performed various jaw dropping tasks in Berlin, Prague, Goa, Vienna, Munich, Lisbon, Oregon and many more. Nowadays it is crucial for us to be active and influential through space designs and installations as it is with the collections we produce. We are always excited about sharing our vision with collaborators who look at the world in a similar way.
We do unique custom designs for different clients ranging from the music industry to start-up companies and offer unique possibilities of production. if you already have your own design, we can help you produce and manufacture your own desired product, we are always happy to meet and collaborate with new people, collaborations were always a big part of who we are and many times it's a place where magic happens :)